The challenge was to create a brand for a first-of-it’s-kind product (and last, thanks to a patent!). The brand, much like a pair of Road Reins, is heavily inspired by the age-old connection between horse and rider. In creating the brand identity, we played up the balance between urban and country, horse and bike.
The classic branding iron served as inspiration when exploring options for the logo. It had to be simple yet distinctive, and easily translate to various mediums like the leather branding iron, blind embosser, and rubber stamp.