Road Reins
SERVICES —
Art direction
Brand identity 
Logo design
Website 
Packaging 

DETAILS —
Photography — Heather Talbert

Road Reins is a totally new way to ride a road bike. Created in order to alleviate lower back and arm strain, Road Reins attach to the handlebars of any road bike. Once in motion, the rider simply leans back using the the Reins for a controlled and relaxed ride.

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The challenge was to create a brand for a first-of-it’s-kind product (and last, thanks to a patent!). The brand, much like a pair of Road Reins, is heavily inspired by the age-old connection between horse and rider. In creating the brand identity, we played up the balance between urban and country, horse and bike. 

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The classic branding iron served as inspiration when exploring options for the logo. It had to be simple yet distinctive, and easily translate to various mediums like the leather branding iron, blind embosser, and rubber stamp.

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