I developed the branding for a new invention, Road Reins: a  set of reins that attach to a road bike for a relaxed ride . Like the product itself, we wanted to reference iconic horse & rider.  We shot in two different locations to achieve a balance between urban and country, horse and bike. 

ROAD_REINS_ridingROAD_REINS_riding
reins2reins2
ROAD_REINS_ROAD_REINS_
ROAD_REINSROAD_REINS
ROAD_REINS_tagsROAD_REINS_tags
ROAD_REINS_020_loROAD_REINS_020_lo
ROAD_REINS_horsesROAD_REINS_horses
ROAD_REINS_bike2ROAD_REINS_bike2
ROAD_REINS_333ROAD_REINS_333
Role: Art direction, branding, logo design, website and packaging
Photography: Heather Talbert