Overseeing creative of FEED’s first brick & mortar location in Brooklyn, I brought the brand aesthetic to life within the 400 year old, newly-renovated warehouse space on the waterfront. Visual communication around the store was key—every item sold gives donates meals to children around the world. I led the design team & worked with architects, contractors, and mural artists to bring the space to life.

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Role: Art Direction & design
Photography: Nathan Kraxberger
Architect: Weddle Gilmore
Mural artist: Bob Gamache