The Mother of All Standards
I led the creative direction of Mother of All Standards, a 360°campaign rooted in the belief that love lives in the little things. The campaign extended beyond traditional channels with a US Open activation in NYC featuring Maria Sharapova and Allyson Felix, bringing the brand’s ethos to life both on and off the court.
Role– Creative Director
•Owned & paid media
•Streaming
•Digital
•DOOH + Wild Postings
•Event Activation
A new campaign celebrating the thoughtful care behind every Honest product. From ingredients chosen with intention to purposeful product design, we obsess over the details so families don’t have to. Because the smallest things deserve the greatest care.
The Mother of All Standards, On & Off the Court
Bringing Honest’s The Mother of All Standards campaign to life in NYC with a series of brand activations celebrating the US Open, featuring legendary athletes Allyson Felix and Maria Sharapova, both on and off the court.
Agency– Zambezi
Director– Lisa Sorgini
Experiential Production– TKO