YAARA
I partnered with YAARA, a honey-powered skincare brand, to help shape and evolve its visual world. From establishing a cohesive design language to directing creative across email, social and paid media, my work brings together thoughtful storytelling, natural textures and a fresh perspective on skincare.
Role– Creative Director
•Brand Visual Direction
•Art Direction & Photography
•Email Design & Marketing
•Organic & Paid Social
•Campaign Creative
Establishing a cohesive visual language for YAARA, translating its nature-first philosophy into a distinctive look and feel across digital touchpoints.
