Like a Charm

Branding and art direction for a unique pop-up experience in L.A.

Role– Creative Director

•Branding + Identity
•Art Direction

A circular logo with a hand making the shaka sign at the center, surrounded by the text "Like a Charm" at the top and "Pop-Up Charm Bar" at the bottom, with "LA CA" on each side of the hand, and small dots around the hand inside the circle.
Out of focus string lights hanging on a yellow wall.
Close-up of a gold chain bracelet with charms, including a silver heart, a pair of red rhinestones, an Eiffel Tower, and a cactus, resting on blue fabric.

We set out to create art direction that feels as vintage, unique and off-beat as the charms themselves.

Hands holding a string of pearls with charms against a red velvet background.
Close-up image showing a gold chain with a square pendant with a raised peace symbol and a small gold pin in the shape of the state of Texas, all on a green fabric background.
Several layered necklaces with various charms including a cherry, a cactus, a padlock, a flower, a black spike, a pearl, and a letter 'K', displayed against a yellow background.
Close-up of gold jewelry and decorative charms with bubbles, including a horse-shaped charm, a round charm with an eye design, and other metallic pieces, against a warm background.
A white outline of a hand with the index and middle fingers crossed on a black circular background with small white dots.

Photography–MK Sadler
Hand Model– Ashley Woeber